People reconstruct memories each time they remember them.
Memories are like files on a
hard drive, nerve pathways that fires a new each time we remember an event.
Later experience can change your memory over time.
Memories Change:
Memories are stored and
reconstructed each time we remember them.
Diapositiva 2
Eyewitness testimonies are unreliable
If
you are testing customers about products, the word you use can affect greatly
what people “remember".
Memories can be erased.