24. People reconstruct memories each time they remember them.

Descripción

People reconstruct memories each time they remember them.
Katalin Voros
Diapositivas por Katalin Voros, actualizado hace más de 1 año
Katalin Voros
Creado por Katalin Voros hace alrededor de 9 años
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Resumen del Recurso

Diapositiva 1

    People reconstruct memories each time they remember them.
    Memories are like files on a hard drive, nerve pathways that fires a new each time we remember an event. Later experience can change your memory over time. Memories Change: Memories are stored and reconstructed each time we remember them.

Diapositiva 2

    Eyewitness testimonies are unreliable
    If you are testing customers about products, the word you use can affect greatly what people “remember".  Memories can be erased.
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