1988629
Descripción
Fichas por Hils Slocombe, actualizado hace más de 1 año
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Creado por Hils Slocombe
hace más de 9 años
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| Pregunta | Respuesta |
| market share | The percentage (%) of all the sales within a market that are held by one product or brand. |
| Cash Cow | A product or brand that has a high share of a declining market as analysed in the Boston Matrix. |
| Dog | Little or no market share in a market with low or no growth. |
| Boston Matrix | A way to analyse the product portfolio of a business in terms of market share and market growth. |
| market growth | The expansion of a market; sales are growing. |
| cashflow | The movement of cash into and out of a business. A business has to manage this so that it does not run out of money. |
| extension strategy | A plan to lengthen a product’s lifecycle. |
| maturity | The stage in a product’s life cycle where sales are at their highest and where profits will begin to fall. |
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