Price

1. Break even point
2. Marginal Costing

Adjunto:

• Multi Stage Approach to pricing

1. Advantages

   Adjunto:

   • Advantages of multi stage approach to pricing

1. Profitability Objectives

   Adjunto:

   • Profitabilty Objectives
2. Sales Ojectives

   Adjunto:

   • Sales Objectives
3. Stability Objectives

   Adjunto:

   • Stability Objectives
4. Social Responsibility

   Adjunto:

   • Social Responsibility
5. Pricing Objectives

   Adjunto:

   • Pricing Objectives
   1. Survival
   2. ROI
   3. Stabilisation
   4. Market Position
   5. Meeting or following competitors
   6. Product Differentiation
   7. Skimming
   8. Penetration
   9. Early cash recovery
   10. Discourage others from entering the market
6. Price and the PLC

1. Product Analysis Pricing
2. Full Line Pricing

1. Varying prices to reflect geographical differences
2. Discounts for early payment
3. Trade in allowances
4. Discriminatory pricing
5. Optional feature pricing
6. Hitting vulnerable competitors
7. If a price change is initiated by a competitor
   1. Follow
   2. Keep to provide a competitive edge
   3. Cut to increase price differential

1. Competition

   Adjunto:

   • Factors effectiong pricing decisions- Competition
2. Legal

   Adjunto:

   • Factors effecting pricing decisions- Legal
3. Customers

   Adjunto:

   • Factors affecting pricing decisions- customers
4. Distribution

   Adjunto:

   • Factors affecting pricing decisions- Distribution
5. Other

   Adjunto:

   • Factors affecting pricing decisions- others

1. Demand oreinetated
2. Cost-orientated
3. New Product
4. Established products