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2586802
What is strategy?
Descripción
CIMA Management level (Strategy) Project & Relationship Management Mapa Mental sobre What is strategy?, creado por wightrose el 25/04/2015.
Sin etiquetas
cima
e2
strategy
management
project & relationship management
strategy
cima management level
Mapa Mental por
wightrose
, actualizado hace más de 1 año
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Creado por
wightrose
hace más de 9 años
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Resumen del Recurso
What is strategy?
A course of action, including the specification of resources required, to achieve a specific objective
Concerned with
purpose and long term direction
scope of organisations' activities
meeting challenges from external environment
effective use of internal resources
delivering value to those who depend on the organisation
Strategic management considers
scope of business activities
matching activities to capabilities
allocation of resources
operational decisions which follow
values and expectations of senior management
long-term direction
change in the business
Mintzberg: 5 Ps of Strategy
Plan
Provide direction
Pattern
consistent
Ploy
tactic to deter/confuse competition
Postition
where organisation places itself within market or environment
Perspective
perception of environment and interpreting the information from it
Strategic levels
Corporate
Purpose and scope
Business
approach to market
Functional
long term management policies
Strategic areas
Financial
capital structure, dividend policy
Investment
use of capital to provide strategically valuable resources
Competitive
how the business out-performs rivals
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