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advertising
- definition
- a form of marketing communication used to persuade an audience to take or continue
some action, usually with respect to a commercial offering, or political or ideological support
- a form of marketing communication used to persuade an audience to take or continue
some action, usually with respect to a commercial offering, or political or ideological support
- history
- In ancient times
- Ancient Egypt, Pompeii, ancient Greece and ancient Rome, Africa, South America, ancient
China, etc.: sales messages or political campaign were displayed on papyrus, wall posters,
rock painting, calligraphic signboards, inked papers, copper painting, etc.
- In 18th century:
- In England: appeared in newspaper In America: in the form of
salesmanship (face-to-face demonstration to the crowd)
- In 19th century:
- In America: the birth of modern agency (media department, creative
department)
- In 20th century:
- Radio became an advertising medium
- After WWⅡ:
- TV became a commercial medium
- Now:
- The Internet and beyond; consumers are much more involved, reacting.
- The Internet and beyond; consumers are much more involved, reacting.
- TV became a commercial medium
- Radio became an advertising medium
- In America: the birth of modern agency (media department, creative
department)
- In England: appeared in newspaper In America: in the form of
salesmanship (face-to-face demonstration to the crowd)
- Ancient Egypt, Pompeii, ancient Greece and ancient Rome, Africa, South America, ancient
China, etc.: sales messages or political campaign were displayed on papyrus, wall posters,
rock painting, calligraphic signboards, inked papers, copper painting, etc.
- In ancient times
- making
- account management
- creative
- positioning
- for
- who
- product
- because
- for
- copywriting
- message
- concept
- creative idea
- tagline
- message
- positioning
- research
- media
- account management
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