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| Question | Answer |
| Market Research | Gathering, presenting, and analysing information about the marketing and consumption of goods and services. |
| Primary Research | Gathering of information that does not exist. |
| Secondary Research | Gathering of information that already exists. |
| Questionnaires | A list of written questions |
| The uses of market research | The market, Price, Product, Place, Promotion, and Competition. |
| Observation | 'Watching' over the behavior of customers |
| Test marketing | Selling a new product in a restricted geographical area to test it before a national launch |
| Business websites, competitors, Media, internal data, commercuial publications, government publications | The quality being delivered is a the level desired by the |
| The 6 uses of Market Research | The market, competition, Price, Promotion, Place, and Product. |
| Competitors | Companies in a similar industry making a similar product |
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