Price

1. Break even point
2. Marginal Costing

Attachments:

• Multi Stage Approach to pricing

1. Advantages

   Attachments:

   • Advantages of multi stage approach to pricing

1. Profitability Objectives

   Attachments:

   • Profitabilty Objectives
2. Sales Ojectives

   Attachments:

   • Sales Objectives
3. Stability Objectives

   Attachments:

   • Stability Objectives
4. Social Responsibility

   Attachments:

   • Social Responsibility
5. Pricing Objectives

   Attachments:

   • Pricing Objectives
   1. Survival
   2. ROI
   3. Stabilisation
   4. Market Position
   5. Meeting or following competitors
   6. Product Differentiation
   7. Skimming
   8. Penetration
   9. Early cash recovery
   10. Discourage others from entering the market
6. Price and the PLC

1. Product Analysis Pricing
2. Full Line Pricing

1. Varying prices to reflect geographical differences
2. Discounts for early payment
3. Trade in allowances
4. Discriminatory pricing
5. Optional feature pricing
6. Hitting vulnerable competitors
7. If a price change is initiated by a competitor
   1. Follow
   2. Keep to provide a competitive edge
   3. Cut to increase price differential

1. Competition

   Attachments:

   • Factors effectiong pricing decisions- Competition
2. Legal

   Attachments:

   • Factors effecting pricing decisions- Legal
3. Customers

   Attachments:

   • Factors affecting pricing decisions- customers
4. Distribution

   Attachments:

   • Factors affecting pricing decisions- Distribution
5. Other

   Attachments:

   • Factors affecting pricing decisions- others

1. Demand oreinetated
2. Cost-orientated
3. New Product
4. Established products