Becker Et Al (2002)

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Edexcel A level Psychology: Learning Theories Contemporary Study
Molly Burns
Mapa Mental por Molly Burns, atualizado more than 1 year ago
Molly Burns
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Becker Et Al (2002)
  1. ABOUT
    1. AIM
      1. To find out if the introduction of Western TV into a community that has not previously experienced it would lead to an increase in unhealthy eating behaviour
      2. DESIGN
        1. An Independent Groups design, since it studies two different groups of Fijian girls
        2. IV
          1. Television habits in 1995 and 1998
          2. DV
            1. Eating habits and attitudes towards eating
            2. SAMPLE
              1. Two groups of Fijian schoolgirls in Years 5-7 (equivalent to Y11-13 in the UK), all around age 17 on average. There were 63 participants in 1995 and 65 in 1998.
            3. PROCEDURE
              1. The schoolgirls completed the EAT-26 questionnaire.
                1. The girls also received a semi-structured interview.
                  1. Both groups also answered questions on television in their home and measures of height and weight were taken.
                  2. The 1998 group were also asked more detailed questions
                    1. Such as, "do parents or family ever say you should eat more?"
                    2. 30 girls were chosen from the 1998 sample because they scored higher than 20 on EAT-26.
                      1. They were interviewed in detail about their eating behaviours and attitudes, their TV viewing habits and their opinions on “American TV”. The interviews were recorded and transcribed (typed).
                    3. RESULTS
                      1. The girls’ actual weight didn’t vary much between the two cohorts. BMI (Body Mass Index) was average 24.5 in 1995 and 24.9 in 1998.
                        1. TV viewing increased: 41% came from a household with a television in 1995 compared to 71% in 1998.
                          1. The important difference was that only 12.7% reported an EAT-26 score over 20 in 1995, compared to 29.2% in 1998.
                            1. None of the girls reported using purging (induced vomiting) to control weight in 1995, but 11.3% reported this in 1998.
                            2. CONCLUSION
                              1. The characters on Western TV shows act as role models for Fijian girls. The girls feel pressure to imitate the slim appearances of actors and models, even if this means going against the Fijian culture that traditionally emphasises a fuller and more muscular figure.
                              2. EVALUATION
                                1. GENERALISABILITY
                                  1. the results may be culture specific, meaning the same results may not be obtained in other countries
                                  2. RELIABILITY
                                    1. It is reliable because it has standardised procedures and it was carefully documented.
                                      1. Becker's interviews were tape-recorded and transcribed so other researchers can read over what the girls said; this is inter-rater reliability.
                                      2. APPLICATION
                                        1. Highlights the fact that we have to be aware of how men and women are presented on TV and in the media due to the effect it has
                                        2. VALIDITY
                                          1. High ecological validity as it was a natural experiment
                                          2. ETHICS
                                            1. Becker's interviews might have provoked conflict between the girls and the older generation, by drawing attention to differences in their aspirations and outlooks

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