Price

1. Break even point
2. Marginal Costing

Anexos:

• Multi Stage Approach to pricing

1. Advantages

   Anexos:

   • Advantages of multi stage approach to pricing

1. Profitability Objectives

   Anexos:

   • Profitabilty Objectives
2. Sales Ojectives

   Anexos:

   • Sales Objectives
3. Stability Objectives

   Anexos:

   • Stability Objectives
4. Social Responsibility

   Anexos:

   • Social Responsibility
5. Pricing Objectives

   Anexos:

   • Pricing Objectives
   1. Survival
   2. ROI
   3. Stabilisation
   4. Market Position
   5. Meeting or following competitors
   6. Product Differentiation
   7. Skimming
   8. Penetration
   9. Early cash recovery
   10. Discourage others from entering the market
6. Price and the PLC

1. Product Analysis Pricing
2. Full Line Pricing

1. Varying prices to reflect geographical differences
2. Discounts for early payment
3. Trade in allowances
4. Discriminatory pricing
5. Optional feature pricing
6. Hitting vulnerable competitors
7. If a price change is initiated by a competitor
   1. Follow
   2. Keep to provide a competitive edge
   3. Cut to increase price differential

1. Competition

   Anexos:

   • Factors effectiong pricing decisions- Competition
2. Legal

   Anexos:

   • Factors effecting pricing decisions- Legal
3. Customers

   Anexos:

   • Factors affecting pricing decisions- customers
4. Distribution

   Anexos:

   • Factors affecting pricing decisions- Distribution
5. Other

   Anexos:

   • Factors affecting pricing decisions- others

1. Demand oreinetated
2. Cost-orientated
3. New Product
4. Established products