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Marketing Mix

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Business unit 2 Mapa Mental sobre Marketing Mix, criado por Charlotte Webber em 16-05-2013.
Charlotte Webber
Mapa Mental por Charlotte Webber, atualizado more than 1 year ago
Charlotte Webber
Criado por Charlotte Webber mais de 11 anos atrás
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Resumo de Recurso

Marketing Mix
  1. 4P's
    1. Product
      1. Production method
        1. USP
          1. Target market
          2. Place
            1. Technology
              1. Catalogue
                1. Internet
                  1. Distance from suppliers
                    1. Population
                    2. Price
                      1. Competitors price
                        1. Cost of production
                          1. Skimming
                            1. take off profit for a unique product
                            2. Lost leader
                              1. Pay people to buy product
                            3. Promotion
                              1. Advertising
                                1. Public stunts
                                  1. TV
                                    1. Radio
                                      1. Poster/billboards
                                    2. Impact on Marketing Mix
                                      1. Technology
                                        1. modern customers
                                          1. Online sales

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