ADVT2509 Models: Weeks 1 - 3

Question

What do you need to have in-order to achieve message integration?

Answer 1

Theme Line & Logo

Answer 2

Common Tone & Shared Consistency

Answer 3

Message Consistency & Colour

Answer 4

Taglines & Images

Answer 5

Common Tone & Taglines

Answer 6

Shared Budget, Strong Leadership, Cross-Functional Teams

Answer 7

Multiple Audiences, Multiple Communication Disciplines

Answer 8

Corporate Mission, Common Objectives, Coordination

Answer 9

Common Objectives, Strong Leadership, Creative Freedom

Answer 10

Shared Budget, Budget Timeline, Time Management

Answer 11

Brand or Product Attribute

Answer 12

Interpretant

Answer 13

Sign or Symbol

Answer 14

Imagery or Video

Answer 15

Cognitive, Affective, Behavioral

Answer 16

Affective, Cognitive, Behavioral

Answer 17

Behavioral, Affective, Cognitive

Answer 18

AIDA Model

Answer 19

Hierarchy of Effects Model

Answer 20

Innovation Adoption Model

Answer 21

Information Processing Model

Answer 22

AIDA Model

Answer 23

Hierarchy of Effects Model

Answer 24

Innovation Adoption Model

Answer 25

Information Processing Model

Answer 26

AIDA Model

Answer 27

Hierarchy of Effects Model

Answer 28

Innovation Adoption Model

Answer 29

Information Processing Model

Answer 30

AIDA Model

Answer 31

Hierarchy of Effects Model

Answer 32

Innovation Adoption Model

Answer 33

Information Processing Model

Answer 34

Learn, Feel, Do

Answer 35

Do, Feel, Learn

Answer 36

Learn, Do, Feel

Answer 37

Learn, Feel, Do

Answer 38

Do, Feel, Learn

Answer 39

Learn, Do, Feel

Answer 40

Learn, Feel, Do

Answer 41

Do, Feel, Learn

Answer 42

Learn, Do Feel

Answer 43

For highly involved purchases where rational thinking and economic considerations prevail

Answer 44

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

Answer 45

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

Answer 46

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Answer 47

For highly involved purchases where rational thinking and economic considerations prevail

Answer 48

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

Answer 49

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

Answer 50

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Answer 51

For highly involved purchases where rational thinking and economic considerations prevail

Answer 52

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

Answer 53

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

Answer 54

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Answer 55

For highly involved purchases where rational thinking and economic considerations prevail

Answer 56

For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives

Answer 57

For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase

Answer 58

Low involvement/feeling products where appeals to sensory pleasures and social motives are important.

Answer 59

Product/ Message Thoughts

Answer 60

Source-Oriented Thoughts

Answer 61

Ad Execution Thoughts

Answer 62

Brand Attitudes

Answer 63

Attitude Toward the Advertisement

Answer 64

Purchase Intention

Answer 65

Motivation

Answer 66

Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Answer 67

Information Search, Alternative Evaluation, Purchase Decision

Answer 68

Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation

Answer 69

Subjective

Answer 70

Subjective

Answer 71

Motivation, Perception, Attitude Formation, Integration, Learning

Answer 72

Learning, Integration, Attitude Formation, Perception, Motivation

Answer 73

Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation

Answer 74

Motivation, Perception, Attitude Formation, Integration, Purchase Decision

Answer 75

Self-Actualisation

Answer 76

Esteem Needs

Answer 77

Social Needs

Answer 78

Safety Needs

Answer 79

Physiological Needs

Answer 80

Primal Needs

Answer 81

Psychological Needs

Answer 82

Sensation, Selection of Information & Interpretation

Answer 83

Selection of Information, Interpretation & Sensation

Answer 84

Selection of Information, Sensation & Interpretation

Answer 85

Behavioral Approach

Answer 86

Cognitive Learning Theory

Answer 87

Behavioral Observation Theory

Answer 88

Observational Intelligence Approach

Answer 89

Goal, Purpose Behavior, Insight & Goal Achievement

Answer 90

Purpose Behavior, Insight & Goal Achievement

Answer 91

Goal, Insight, Purpose Behavior & Goal Achievement

Answer 92

Subculture

Answer 93

Social Class

Answer 94

Reference Groups

Answer 95

Situational Determinants

Próximo

ADVT2509 Models: Weeks 1 - 3

Descrição

Resumo de Recurso

Questão 1

Questão 2

Questão 3

Questão 4

Questão 5

Questão 6

Questão 7

Questão 8

Questão 9

Questão 10

Questão 11

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Questão 13

Questão 14

Questão 15

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Questão 18

Questão 19

Questão 20

Questão 21

Questão 22

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Questão 24

Questão 25

Questão 26

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	Criado por Josh Butler mais de 9 anos atrás