8891141
Descrição
Quiz por Kathleen Keller, atualizado more than 1 year ago
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Criado por Kathleen Keller
mais de 7 anos atrás
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Questão 1
Questão
Jim determined that his company should use local newspapers to target all of the consumers in a local market. Which important decision about media did he make?
Responda
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Evaluation
-
Scheduling
-
Selection
-
Type
Questão 2
Questão
Adam called the mall manager to ask if the landscaping job he had performed was satisfactory. This is an example of which step in the selling process?
Responda
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Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Questão 3
Questão
Kevin uses the telephone directory to call potential customers for his company. This is an example of which step in the selling process?
Responda
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Questão 4
Questão
Food Lion receives a discount on the costs of Coca-Cola products if it allows them to be placed on the end of an aisle. This is an example of which type of trade, industrial, or business sales promotion?
Responda
-
Meetings, conventions, and trade shows
-
Store demonstrations
-
Trade allowances
-
Training
Questão 5
Questão
Cathy purchased a Dell computer for the first time. As part of the purchase, Dell provided an in-home teacher to help her learn the new features of the computer. This is an example of which public relations tool?
Responda
-
Consumer education
-
Product placement
-
Sponsorships
-
Web sites
Questão 6
Questão
Coca-Cola recognized a need for more sales staff in the coastal areas of North Carolina during peak summer times. This is an example of which responsibility or decision of a sales-force manager?
Responda
-
Compensation and motivation
-
Define sales goals and processes
-
Determine sales-force structure
-
Sales-force evaluation
Questão 7
Questão
Sam determined that his company should advertise its new product at the Daytona 500 to maximize the reach of the advertisement and increase the brand awareness. Which important decision about media did he make?
Responda
-
Evaluation
-
Scheduling
-
Selection
-
Type
Questão 8
Questão
Crest sent a single-use package of a new toothpaste product to every household in Wilmington. This is an example of which type of consumer sales promotion?
Responda
-
Contest or sweepstakes
-
Loyalty or frequency program
-
Premium
-
Sampling
Questão 9
Questão
Proctor & Gamble promotes its Tide brand during NASCAR races. This is an example of which major type of advertising?
Responda
-
Business
-
Institutional
-
Product
-
Publicity
Questão 10
Questão
Harris Teeter offers customers the opportunity to enroll in its VIC system and accrue points redeemable for a free turkey at Thanksgiving. This is an example of which type of consumer sales promotion?
Responda
-
Contest or sweepstakes
-
Loyalty or frequency program
-
Premium
-
Sampling
Questão 11
Questão
Each December, Hannah meets with her sales staff individually to review his or her performance. This is an example of which responsibility or decision of a sales-force manager?
Responda
-
Determine sales-force structure
-
Recruitment and training
-
Compensation and motivation
-
Sales-force evaluation
Questão 12
Questão
The Charlotte Hornets is in the process of deciding which soft drink vendor it should use in its arena. The Hornets asked both Coke and Pepsi to discuss the features, benefits, and equipment options each provides. This is an example of which step in the selling process?
Responda
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Questão 13
Questão
Each year, Food City grocery store buys the naming rights to the NASCAR race at Bristol Motor Speedway. This is an example of which public relations tool?
Responda
-
Consumer education
-
Product placement
-
Sponsorships
-
Web sites
Questão 14
Questão
Apple Computer trains its sales team to understand and convey to customers the key advantages its products has over other manufacturers’ products. This is an example of which step in the selling process?
Responda
-
Approaching the customer and probing needs
-
Developing and proposing solutions
-
Handling objections
-
Qualifying leads
Questão 15
Questão
Joan determined that Bill wants to buy a new car with a five-star crash rating, seating for six, and doors that open automatically. This is an example of which step in the selling process?
Responda
-
Approaching the customer and probing needs
-
Closing the sale
-
Developing and proposing solutions
-
Following up
Questão 16
Questão
Bank of America purchased the naming rights to a local sports event in North Carolina. This is an example of which major type of advertising?
Responda
-
Business
-
Institutional
-
Product
-
Publicity
Questão 17
Questão
Publisher’s Clearinghouse offers customers a chance to become a millionaire if the customer provides personal information and agrees to receive promotional ads. This is an example of which type of consumer sales promotion?
Responda
-
Contest or sweepstakes
-
Loyalty or frequency program
-
Premium
-
Sampling
Questão 18
Questão
When customers purchase a Land Rover, they are given the opportunity to learn and test their skills and abilities on the Land Rover Driving Course. This is an example of which public relations tool?
Responda
-
Consumer education
-
Product placement
-
Sponsorships
-
Websites
Questão 19
Questão
A local company recently issued a press release that it would be increasing salaries of its staff by 10%. This is an example of which function of a public relations department?
Responda
-
Crisis management
-
Employee and investor relations
-
Lobbying
-
Product publicity
Questão 20
Questão
Sam’s Wholesale allows manufacturers to give free samples and highlight the products’ features and benefits to customers in its frozen foods section. This is an example of which type of trade, industrial, or business sales promotion?
Responda
-
Meetings, conventions, and trade shows
-
Store demonstrations
-
Trade allowances
-
Training
Questão 21
Questão
Kevin’s manager has asked him to boost his sales to industrial manufacturers by 10 percent in the next two years. This is an example of which responsibility or decision of a sales-force manager?
Responda
-
Compensation and motivation
-
Define sales goals and processes
-
Determine sales-force structure
-
Recruitment and training
Questão 22
Questão
Jill received a public service award from a local company. The company sent a notice to the local television stations highlighting the award and recipient. This is an example of which function of a public relations department?
Responda
-
Crisis management
-
Employee and investor relations
-
Lobbying
-
Press relations
Questão 23
Questão
When Microsoft Office 2007 first arrived in the market, Microsoft sent representatives to local retailers to help store employees understand all of the features and benefits of the product. This is an example of which type of trade, industrial, or business sales promotion?
Responda
-
Meetings, conventions, and trade shows
-
Store demonstrations
-
Trade allowances
-
Training
Questão 24
Questão
Ted road tested a minivan with a customer. He sits with the customer and discusses financing options and the warranty. This is an example of which step in the selling process?
Responda
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Questão 25
Questão
Motion Industries sells bolts, washers, and other industrial parts to hundreds of manufacturers. Which style of communication between company and customer would be most beneficial?
Responda
-
Advertising and sales promotion
-
Conventions
-
Personal selling
-
Store demonstrations
Questão 26
Questão
Bausch & Lomb offered a free travel-sized version of its Renu contact lens solution with any purchase of a 12 oz bottle. This is an example of which type of consumer sales promotion?
Responda
-
Contest or sweepstakes
-
Coupon and rebate
-
Loyalty or frequency program
-
Premium
Questão 27
Questão
Hyundai Motor Company aired an advertisement comparing its company to other major brands. This is an example of which major type of advertising?
Responda
-
Business
-
Institutional
-
Product
-
Publicity
Questão 28
Questão
Ride Makerz is a unique interactive store where customers can custom build their own remote control toy car or truck. Which style of communication between company and customer would be most beneficial?
Responda
-
Advertising and sales promotion
-
Conventions
-
Personal selling
-
Store demonstrations
Questão 29
Questão
Pepsi ran a promotion at a local college football stadium and gave away free samples of its latest product. This event attracted several members of the local media. This is an example of which public relations tool?
Responda
-
Consumer education
-
New-product publicity
-
Product placement
-
Sponsorships
Questão 30
Questão
Every year, thousands of home builders from across the nation travel to Orlando in February to see the latest products and services offered by manufacturers. This is an example of which type of trade, industrial, or business sales promotion?
Responda
-
Meetings, conventions, and trade shows
-
Store demonstrations
-
Trade allowances
-
Training
Questão 31
Questão
Hilton Hotels rewards customers for spending 16 nights in a Hilton brand hotel. The customer can choose to receive free hotel nights, airline tickets, or car rentals. This is an example of which type of consumer sales promotion?
Responda
-
Contest or sweepstakes
-
Loyalty or frequency program
-
Premium
-
Sampling
Questão 32
Questão
General Mills frequently teams with local newspapers to deliver advertisements to customers with an offer to take $1.00 off any single box of cereal in the local grocery store. This is an example of which type of consumer sales promotion?
Responda
-
Contest or sweepstakes
-
Coupon and rebate
-
Loyalty or frequency program
-
Premium
Questão 33
Questão
Bill visits businesses in the Guilford County area in hopes of selling products for his company. This is an example of which step in the selling process?
Responda
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Questão 34
Questão
Apple released a notice about its new music and video unit. This is an example of which function of a public relations department?
Responda
-
Crisis management
-
Employee and investor relations
-
Lobbying
-
Product publicity
Questão 35
Questão
After selling 25 iPods, a salesperson receives an iPod car charger from the manufacturer. This is an example of which type of trade, industrial, or business sales promotion?
Responda
-
Free merchandise
-
Store demonstrations
-
Trade allowances
-
Training
Questão 36
Questão
Campbell’s Soup is advertising a new flavor of soup on television. Its goal is to let as many potential consumers know about the product as possible. This is an example of which goal of promotion?
Responda
-
Inform
-
Persuade
-
Remind
-
Strategize
Questão 37
Questão
Crest toothpaste mails coupons to homeowners twice a year and frequently advertises during the dinner hours for most families. This is an example of which goal of promotion?
Responda
-
Inform
-
Persuade
-
Remind
-
Strategize
Questão 38
Questão
Planter’s purchases promotional space in Southern Living to convey its message to a target market. This is an example of which component of the promotional mix?
Responda
-
Advertising
-
Personal selling
-
Public relations
-
Sales promotions
Questão 39
Questão
General Mills advertises its new breakfast cereal in local Sunday newspapers. This is an example of which component of the communication process?
Responda
-
Feedback
-
Message transmission
-
Receiver and decoding
-
Sender and encoding
Questão 40
Questão
Gatorade offers a free case of product to retailers in an effort to improve the chances it will sell a new product. This is an example of which factor affecting the promotional mix the most?
Responda
-
Available funds
-
Push and pull strategies
-
Stage in the PLC
-
Type of buying decision
Questão 41
Questão
A local company was recognized in the newspaper for helping Habitat for Humanity by encouraging its workers to donate time on the weekends to build houses. This is an example of which component of the promotional mix?
Responda
-
Advertising
-
Personal selling
-
Public relations
-
Sales promotions
Questão 42
Questão
Craftsman has recently introduced a new socket set. This is an example of which factor affecting the promotional mix the most?
Responda
-
Available funds
-
Push and pull strategies
-
Stage in the PLC
-
Type of buying decision
Questão 43
Questão
John is a sales associate with Belk’s. He is responsible for informing and persuading customers to make a purchase. This is an example of which component of the promotional mix?
Responda
-
Advertising
-
Personal selling
-
Public relations
-
Sales promotions
Questão 44
Questão
The target market for a new car is classified as married couples, middle-aged, and middle-income wage earners. This is an example of which component of the communication process?
Responda
-
Feedback
-
Message transmission
-
Receiver and decoding
-
Sender and encoding
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