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Domain 1 Overview

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1.0 Marketing Research Slides sobre Domain 1 Overview, criado por Amanda Cerchiara em 21-06-2017.
Amanda Cerchiara
Slides por Amanda Cerchiara, atualizado more than 1 year ago
Amanda Cerchiara
Criado por Amanda Cerchiara mais de 7 anos atrás
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Resumo de Recurso

Slide 1

    What you will learn in this chapter Market research is a prerequisite to developing a realistic marketing plan. Primary research is research designed by you. Secondary research is research conducted by third parties. Both primary and secondary research have a place in your marketing research program. Client intelligence provides invaluable information about clients changing needs for the future. Competitive intelligence helps us know how we compare to our competitors.  
    1.0 Marketing Research

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