Zusammenfassung der Ressource
Place(41) method of direct selling
- Telephone selling- producers contact customers directly and try to sell over the telephone.
- Mail order catalogues- catalogues are distributed to customers who may buy the product listed - sometimes on credit.
- Door-to-door selling- sales people knock on customers' doors inviting them to buy products.
- Direct response adverts- adverts are placed in newspapers, magazines or on television inviting people to buy products.
- The internet- products are sold online from manufacturers' websites.
- Direct mail- producers send promotions direct to customers inviting them to buy products. Banks may use
this method to sell loans and insurance.
- Shopping parties- representatives organize parties and invite people to enjoy themselves and buy products such as jewelry, cosmetics and lingerie.