ENT I 5.03 Quiz

A company produces an advertisement that informs consumers about its commitment to recycling materials and controlling pollution. This is an example of which type of promotion?

Which are internal factors that affect the way a business uses promotional tools?

An ad for Kleenex tissue in Ladies?’ Home Journal is an example of what type of advertising?

The local newspaper ran a story about Amy’s Shoe Store and its donation of 100 pairs of shoes to those in need. This act by the local newspaper is an example of which type of promotion?

Public-service promotions often are used to inform consumers about which issues?

An important objective of promotion is to perform which action?

The use of samples or cents-off coupons on grocery items is an example of which type of promotion?

Which is a use of product promotion?

Businesses receive positive feedback about the effectiveness of their promotional messages when consumers perform which action?

When a business places a new product on the market, each element of the promotional mix should be designed to accomplish which action?

Which is one of the main goals of promotion in marketing?