1988629
Description
Flashcards by Hils Slocombe, updated more than 1 year ago
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Created by Hils Slocombe
over 9 years ago
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| Question | Answer |
| market share | The percentage (%) of all the sales within a market that are held by one product or brand. |
| Cash Cow | A product or brand that has a high share of a declining market as analysed in the Boston Matrix. |
| Dog | Little or no market share in a market with low or no growth. |
| Boston Matrix | A way to analyse the product portfolio of a business in terms of market share and market growth. |
| market growth | The expansion of a market; sales are growing. |
| cashflow | The movement of cash into and out of a business. A business has to manage this so that it does not run out of money. |
| extension strategy | A plan to lengthen a product’s lifecycle. |
| maturity | The stage in a product’s life cycle where sales are at their highest and where profits will begin to fall. |
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