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681047
Markets and the role of Marketing (36)
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edexcel igcse
Quiz by
patrick.meyer
, updated more than 1 year ago
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Created by
patrick.meyer
over 10 years ago
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Resource summary
Question 1
Question
Markets are a place that allows buyers and sellers to trade goods/services.
Answer
True
False
Question 2
Question
What is Market Share?
Answer
Section (share) of the total market belonging to a business or product
Splitting the market evenly for each business/product
Question 3
Question
Define the process of Marketing
Answer
Finding customers needs and satisfying them profitably
Finding customers needs
Question 4
Question
Which of the following activities does marketing involve?
Answer
Charging the right price
Persuading customers to buy products
Understanding the threats from competitors
Making products available in convenient locations
Designing products that meet customer needs
Question 5
Question
Which of the following activities does marketing involve?
Answer
Charging the right price
Persuading customers to buy products
Understanding the threats from competitors
Making products available in convenient locations
Designing products that meet customer needs
Question 6
Question
Which of the following activities does marketing involve?
Answer
Charging the right price
Persuading customers to buy products
Understanding the threats from competitors
Making products available in convenient locations
Designing products that meet customer needs
Question 7
Question
What does product oriented mean?
Answer
Businesses that avoid providing services.
Business that focus on the quality of their products.
Question 8
Question
Market oriented firms focus on customers and do not make products until they know what the people want.
Answer
True
False
Question 9
Question
The 4Ps of marketing mix include:
Answer
Profit
Public/Private
Packaging
Price
Partnerships
Promotion
Performance
Place
Production
Product
Question 10
Question
The 4Ps of marketing mix include:
Answer
Profit
Public/Private
Packaging
Price
Partnerships
Promotion
Performance
Place
Production
Product
Question 11
Question
The 4Ps of marketing mix include:
Answer
Profit
Public/Private
Packaging
Price
Partnerships
Promotion
Performance
Place
Production
Product
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