681047
Descripción
Test por patrick.meyer, actualizado hace más de 1 año
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Creado por patrick.meyer
hace más de 10 años
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Pregunta 1
Pregunta
Markets are a place that allows buyers and sellers to trade goods/services.
Respuesta
- True
- False
Pregunta 2
Pregunta
What is Market Share?
Respuesta
-
Section (share) of the total market belonging to a business or product
-
Splitting the market evenly for each business/product
Pregunta 3
Pregunta
Define the process of Marketing
Respuesta
-
Finding customers needs and satisfying them profitably
-
Finding customers needs
Pregunta 4
Pregunta
Which of the following activities does marketing involve?
Respuesta
-
Charging the right price
-
Persuading customers to buy products
-
Understanding the threats from competitors
-
Making products available in convenient locations
-
Designing products that meet customer needs
Pregunta 5
Pregunta
Which of the following activities does marketing involve?
Respuesta
-
Charging the right price
-
Persuading customers to buy products
-
Understanding the threats from competitors
-
Making products available in convenient locations
-
Designing products that meet customer needs
Pregunta 6
Pregunta
Which of the following activities does marketing involve?
Respuesta
-
Charging the right price
-
Persuading customers to buy products
-
Understanding the threats from competitors
-
Making products available in convenient locations
-
Designing products that meet customer needs
Pregunta 7
Pregunta
What does product oriented mean?
Respuesta
-
Businesses that avoid providing services.
-
Business that focus on the quality of their products.
Pregunta 8
Pregunta
Market oriented firms focus on customers and do not make products until they know what the people want.
Respuesta
- True
- False
Pregunta 9
Pregunta
The 4Ps of marketing mix include:
Respuesta
-
Profit
-
Public/Private
-
Packaging
-
Price
-
Partnerships
-
Promotion
-
Performance
-
Place
-
Production
-
Product
Pregunta 10
Pregunta
The 4Ps of marketing mix include:
Respuesta
-
Profit
-
Public/Private
-
Packaging
-
Price
-
Partnerships
-
Promotion
-
Performance
-
Place
-
Production
-
Product
Pregunta 11
Pregunta
The 4Ps of marketing mix include:
Respuesta
-
Profit
-
Public/Private
-
Packaging
-
Price
-
Partnerships
-
Promotion
-
Performance
-
Place
-
Production
-
Product
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