Questão | Responda |
What is the design process? | When there's a gap in the market a designer is hired to design a product to fill the gap, the product is then manufactured and sold. Design and market the product towards the target audience. |
What is the order of a product life cycle? | Introduction, growth, maturity, decline/evolution. (Development can also go before introduction, evolution can go before growth, replacement can go after decline.) |
Describe introduction | Period of slow sales. Expensive launch. Paying designer, developing product and marketing. Profits are small. |
Describe growth | Popularity and profit increase. Manufacturing costs go down. Competitors may make similiar products. |
Describe maturity | Demand hits a peak. The product is well known. Sales are high. More competitors. Product is reduced in price. |
Describe decline | Sales fall. Profits shrink. Product is withdrawn. May be replaced. |
Describe evolution | Change of a products design. It's made better and relaunched. |
What is obsolescence? | When a product is useless/not needed and the consumer has to replace it. |
How do you build in obsolescence? | Design it poorly, so it breaks quickly. Design the product so it's impossible or really expensive to repair or update. Make the design up to the minute - so it becomes unfashionable quickly. |
Advantages of Built in Obsolescence | It drives innovation in new replacement products and keeps designers and manufacture. |
Disadvantages of Built in Obsolescence | Customers might get annoyed if the have to keep replacing a product. It's not environmentally friendly and causes more pollution. |
Why are some products designed for maintenance? | It would be inconvenient or expensive to replace. It would be dangerous, for example road signs. Customers want products that are maintainable. |
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