Unit 10: Media and Sponsorship

The media and sponsors are gaining greater power than the Sports Governing Bodies and their profit making is being put before the health and the interests of the athletes. This is known as:

Media is the various forms of mass communication which informs people about sport.

The most influential type of media coverage is:

Which format below is typical of an edited highlight show?

Boots n All is what type of format shown on TV?

Which of these effects is not a positive effect of media coverage?

Which of these effects is not a negative effect of media coverage?

The media is big business and is an organisation driven by non-profit making to raise the profile of all athletes.

International events involve athletes from within the same nation competing for a title.

A governing body must consider the following factors before hosting an international event. The facilities, infrastructure and security of the country.

These are all advantages of hosting an international event, except:

These are all disadvantages of hosting an international event, except:

Sport is sometimes used as a political tool. Which Olympic Games was associated with propaganda?

Sport is sometimes used as a political tool. Which Olympic Games was associated with Terrorism?

Sport is sometimes used as a political tool. Which Olympic Games was associated with debt?

These are all examples of the range of sponsorship, except?

Most British Olympic athletes receive funding to help them train and compete full time. Which type of funding has had a significant effect on raising the tally of Olympic medals in recent years.

The advantages of sponsorship in sport help both the athlete and the different sports organisations. Which of these statements would be classed as a disadvantage?

Sponsorship has a powerful hold over sport, once a deal is accepted the sport comes to rely on it.

Sponsorship has many benefits to the company, except: